Consumer Product Leadership

Product decisions are judgment calls. Senior consumer product leadership, sized to what you're building.

Confidently navigate the decisions you can't afford to get wrong.
HBO · American Express · Morgan Stanley · Chase

Choose your engagement model.

Senior Product Advisory
Your product team is executing well. But the hardest decisions benefit from a thought partner with pattern recognition across four consumer categories at scale. What gets prioritized. What gets cut. Whether the right people are working on the right problems. I sit in the reviews where those decisions get made, pressure-test the thinking, and push back when no one else will. The outcome: sharper tradeoff decisions, a prioritization process that holds, and a strategy the leadership team can defend.
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Fractional Product Leadership
When the work exceeds your current leadership capacity, I step in as a product leader, embedded in the team. Judgment built from running consumer product at scale across four different companies. The outcome: a launch that lands when leadership says it will, a team that knows the difference between debate and decision, and work that stands up after I leave.
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Gianna Luppino, Founder of Blairview Ventures

Gianna Luppino

Founder & Head of Product, Blairview Ventures · Armonk, New York